Luxury services; Luxury hospitality; Luxury tourism; Transformative luxury services; Transformative experiences; Authenticity; Experience design and management; Sustainable luxury research; Social sustainability; Hospitality Organisational psychology and behaviour; Employees well-being; Thriving at work; Hospitality competencies; Hospitableness; Hospitality education; Service marketing and management; Qualitative methods; Participatory and high-engagement methodologies.

Anita Manfreda is Associate Professor at Torrens University Australia, where she co-leads the Tourism and Hospitality Research & Practice Cluster. Her research focuses on workforce sustainability, thriving at work, sustainable and regenerative luxury, and inclusive employment in hospitality. She employs participatory and co-design methodologies, including LEGO® SERIOUS PLAY®, to explore lived employee experiences and develop applied frameworks for industry and policy. Anita has published widely in leading tourism and hospitality journals and contributes actively to advancing knowledge on how organisations can support both human and ecological flourishing. Her research program is anchored in strong industry partnerships with hotels, social enterprises, and destination organisations, and is guided by values of inclusivity, ethical responsibility, and fostering more sustainable and meaningful futures for tourism and hospitality.

Anita is a member of the TUA Centre of Organisational Change and Agility (COCA) and of various professional associations, including Executive Committee member of the Council of Australasian Tourism and Hospitality Education (CAUTHE), member of the Experience Research Society (EXPRESSO), and a state judge for the South Australia Tourism Awards. Anita also provides training and consulting services to luxury hospitality owners and operators, leaders, and front-line staff on how to best create quality luxury experiences that are underpinned by the principles of authenicity, sustaianbility, and transformation.