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Contested HERitage aims to reshape history by making monuments and names more inclusive, representing the diverse communities and cultures of today, breaking free from the past's bias towards men's achievements, and fostering a welcoming environment for all

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Personal profile

Research interests

• Women as Providers of Tourism, with a focus on gender equality, access to opportunities, leadership and policy. • Women as Travellers, with a focus on travel behaviour, inventory analyses, and product development and market segmentation. • Strategic Destination Marketing, with a focus on technology in tourism, tourism strategy, tourism assets analyses, tourism product development, scoping studies and situation analyses. • Travel behaviour and demand for tourism Selected Project Experiences (e.g. Family Tourism, Heritage Tourism, Wellness and Wellbeing Tourism, Solo Travel, Vanlife Travel, Gastronomy Tourism)

Research Profile

Professor Catheryn Khoo is a distinguished scholar in the field of Tourism and Hospitality and Editor-in-Chief of a leading journal, Tourism Management Perspectives. As #thetourismprofessor, she is renowned for her comprehensive research portfolio and significant contributions to the industry. Consulting for the United Nations World Tourism Organization (UNWTO) and the Asian Development Bank, she drives pioneering research on positive tourism outcomes. With an Asian postcolonial lens, her research focus on marginalised voices in tourism. Professor Khoo's research includes consultations for governments and tourism businesses. Notably, she led the authorship of the influential UNWTO Regional Report on Women in Tourism, and co-authored the 2019 UNWTO Global Report on Women in Tourism. Her impactful research appears in 100+ international publications. A strong advocate for gender equality in tourism, she founded Women Academics in Tourism (WAiT), advises World Women Tourism, and is an Advisory Board member of the International Tourism and Investment Conference. Professor Khoo's exceptional scholarship continue to shape the trajectory of tourism research and policy worldwide. She spearheads a global initiative called "Contested HERitage," aimed at reshaping the historical narratives of men's accomplishments in public spaces, while also championing inclusivity through the transformation of memorials and place names.

External positions

Consultant & Gender Expert, United Nations World Tourism Organization (UNWTO)

1 Oct 20211 Oct 2022

Special Advisor, World Women Tourism

1 Nov 2020 → …


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