• 592 Citations
  • 12 h-Index

Research output per year

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Personal profile

Personal profile

Professor Margee Hume is the current Associate Dean of Higher Degree Research at Torrens University and has held numerous research leadership roles in the Australia university Sector. As a Professor of Strategy, she has a strong research profile in services management and digital service innovation in non-profit business and service industry ecosystems.

Her research is targeted to the complexity of service delivery, innovation and value creation. This work is specifically focused in complex ecosystems such as health, tourism and not for profit arts investigating customer experience management (CEM), touchpoints and value creation. 

User-centered research and customer experience management (CEM) can be characterized as a multi-stage problem-solving process focused on the way users consume and validate products and services and identify the touchpoints that enhance post purchase outcomes. CEM research is multi-disciplinary and includes investigation of strategic direction and design, firm capabilities and functional interdependencies. This area of research is current and the focus of many of the leaders in the business discipline globally. The organised pipeline of research focuses both on internal and external organisational functions and adopts both qualitative and quantitative and modern and novel methods.  This work has been supported by substantial funding. Hume also has extensive experience in supervising Higher Degree by Research students and developing and teaching advanced business research methods. 

Research Interests

Service Management, Value creation, Complex Service ecosystems, Internal marketing and Knowledge Management, Health sector leadership, Service experience Management.

Education/Academic qualification

Business, Bachelor, Queensland University of Technology

PhD, University of Queensland

MBA, Master, University of Queensland

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Research Output

Analysing the role of social media in dialogue marketing and management as a contemporary franchising local area marketing technique

Webster, G. B. & Hume, M., 1 Jan 2018, Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. IGI Global Publishing, p. 1634-1663 30 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

  • Key enablers for knowledge management for Australian not-for-profit organizations: Building an integrated approach to build, maintain, and sustain KM

    Hume, C. & Hume, M., 10 Feb 2017, Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications. IGI Global Publishing, Vol. 2-4. p. 628-648 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Opportunistic and Context-Aware Affect Sensing on Smartphones

    Rana, R., Hume, M., Reilly, J., Jurdak, R. & Soar, J., 1 Apr 2016, In : IEEE Pervasive Computing. 15, 2, p. 60-69 10 p., 7445775.

    Research output: Contribution to journalArticle

  • 11 Citations (Scopus)

    What about us? Exploring small to medium Australian not for-profit firms and knowledge management

    Hume, C. & Hume, M., 8 Feb 2016, In : Journal of Knowledge Management. 20, 1, p. 104-124 21 p.

    Research output: Contribution to journalArticle

  • 9 Citations (Scopus)

    Advancing the global perspective of tourism by examining core and peripheral destinations

    Cassidy, F. & Hume, M., 17 Aug 2015, p. 37-53. 17 p.

    Research output: Contribution to conferencePaper