Personal profile
Research Interests
Service Management, Value creation, Complex Service ecosystems, Internal marketing and Knowledge Management, Health sector leadership, Service experience Management.
Research Profile
Professor Margee Hume is the current Associate Dean of Higher Degree Research at Torrens University and has held numerous research leadership roles in the Australia university Sector. As a Professor of Strategy, she has a strong research profile in services management and digital service innovation in non-profit business and service industry ecosystems.
Her research is targeted to the complexity of service delivery, innovation and value creation. This work is specifically focused in complex ecosystems such as health, tourism and not for profit arts investigating customer experience management (CEM), touchpoints and value creation.
This work has been supported by substantial funding. Hume also has extensive experience in supervising Higher Degree by Research students and developing and teaching advanced business research methods.
Education/Academic qualification
Business, Bachelor, Queensland University of Technology
PhD, University of Queensland
MBA, Master, University of Queensland
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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Improving student learning outcomes using narrative virtual reality as pre-training
Calvert, J. & Hume, M., 2023, In: Virtual Reality.Research output: Contribution to journal › Article › peer-review
13 Link opens in a new tab Citations (Scopus) -
The new digital music marketing ecosystem: artist direct
Murphy, S. & Hume, M., 22 May 2023, In: Creative Industries Journal. 33 p.Research output: Contribution to journal › Article › peer-review
5 Link opens in a new tab Citations (Scopus) -
Immersing learners in stories: A systematic literature review of educational narratives in virtual reality
Calvert, J. & Hume, M., 2022, In: Australasian Journal of Educational Technology. 38, 5, p. 45-61 17 p.Research output: Contribution to journal › Article › peer-review
Open Access23 Link opens in a new tab Citations (Scopus) -
Market Readiness for the Digital Music Industries: A Case Study of Independent Artists
Murphy, S. & Hume, M., 12 Sept 2022, Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19. Morrow, G., Nordgård, D. & Tschmuck, P. (eds.). 1 ed. Switzerland: Springer, Cham, p. 215-237 22 p. (Music Business Research).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising
Webster, G. & Hume, M., 1 Jan 2019, Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications: Volume 1-3. IGI Global, Vol. 3. p. 1324-1353 30 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review