Reducing alcohol consumption through the ‘sober curious’ movement

NHMRC Ideas GNT2038211

Alcohol consumption is a major public health problem. The recent increase in alcohol-free products coupled with the 'sober curious' movement (social media promoting reducing alcohol for wellness) creates a possible solution to the problem. This is a 3-stage study: Stage 1 will include a social media analysis of alcohol-free marketing and interviews with producers; Stage 2 will include interviews with high alcohol consuming groups; Stage 3 will co-develop interventions for alcohol reduction.