A balancing act: Negotiating authenticity in luxury lodges

Anita Manfreda, Rajka Presbury, Scott Richardson, Frans Melissen, Justin King

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

This study explores the negotiation process underpinning the creation of authentic experiences in luxury lodges. The findings of this study highlight how this is a balancing act performed by the hosts through the provision of an authentic experiential platform connecting guests with unique places and genuine people and is of a luxurious nature. Staged experiences are authenticated by the guests through their bodies and minds, activating, in turn, experiences of existential authenticity. Contributing to service marketing and management literature, the study departs from purely abstract authenticity conceptualisations by applying an experience design and management lens to understanding authentic experiences. Practically, our findings demonstrate how authenticity is operationalised in luxury lodges and how these experiences are understood and valued by tourism and hospitality consumers and providers, providing crucial implications for luxury accommodation marketers and managers.
Original languageEnglish
JournalJournal of Vacation Marketing
DOIs
Publication statusPublished - May 2023

Keywords

  • Authentic experience
  • Luxury lodge
  • Luxury accommodation
  • Consumer-based authenticity
  • High-engagement research

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