A framework to identify the 'motivational factors' of employees; A Case Study of Pakistan It Industry

Muhammad Wasim Bhatti, Ali Ahsan, Ali Sajid

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


Employee motivation is one of the key driver success in today's competitive environment. Relevant literature generally explains that motivated employees can perform their tasks much better than demotivated workers. It is due to this reason that there is always a requirement of a comprehensive framework that should be able to provide complete guidelines with the help of which supervisors* should be able to identify core factors that motivate employees. Keeping in line the requirement stated earlier, this research paper presents a self formulated+ framework i.e. 'Imperative Motivational Factors Framework' (IMFF). This proposed framework familiarizes necessary stakeholders with the core motivational factors' identification process. The framework takes into account very generic factors identified from various motivational theories, society and industry. Once the generic factors are identified then the framework formulates specific factors for a group of employees and, or for individual employee.

Original languageEnglish
Pages (from-to)837-846
Number of pages10
JournalWSEAS Transactions on Computers
Issue number6
Publication statusPublished - 1 Jun 2008
Externally publishedYes


  • Case study
  • Employee motivation
  • Framework
  • Pakistan's it industry
  • Satisfaction
  • Soft issues


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