A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective: The case of Australia

M.Y. Lai; C. Khoo; Y. Wang

doi:10.1016/j.tourman.2018.06.033

A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective: The case of Australia

M.Y. Lai, C. Khoo, Y. Wang

Research output: Contribution to journal › Article › peer-review

89 Citations (Scopus)

Abstract

This paper reports findings from a study into food images and the relationship with the overall perceptions of a destination. In doing so it also examines the degree to which congruence exists between the promotional images created by Tourism Australia and those images held by 18 major industry stakeholders. The measures are based on 40 attributes of food imagery clustered into 6 dimensions. Data derived from informants were also supported by an analysis of videos used by Tourism Australia. It was concluded a lack of consensus exists with the consequence of fragmented marketing strategies result. © 2018 Elsevier Ltd

Original language	English
Pages (from-to)	579-595
Number of pages	17
Journal	Tourism Management
Volume	69
DOIs	https://doi.org/10.1016/j.tourman.2018.06.033
Publication status	Published - 2018
Externally published	Yes

Keywords

Attributes
Cognitive food image
Destination branding
Destination food image
Food tourism
Perception gap
Projected image
cognition
food
image
perception
stakeholder
tourism market
tourist destination
Australia

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.tourman.2018.06.033

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85049777852&doi=10.1016%2fj.tourman.2018.06.033&partnerID=40&md5=62735fa1a2ae863c87e876eb8a8d4db6

Cite this

@article{e6745000c73b4a0cb2a9a6b42fe1efd0,

title = "A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective: The case of Australia",

abstract = "This paper reports findings from a study into food images and the relationship with the overall perceptions of a destination. In doing so it also examines the degree to which congruence exists between the promotional images created by Tourism Australia and those images held by 18 major industry stakeholders. The measures are based on 40 attributes of food imagery clustered into 6 dimensions. Data derived from informants were also supported by an analysis of videos used by Tourism Australia. It was concluded a lack of consensus exists with the consequence of fragmented marketing strategies result. {\textcopyright} 2018 Elsevier Ltd",

keywords = "Attributes, Cognitive food image, Destination branding, Destination food image, Food tourism, Perception gap, Projected image, cognition, food, image, perception, stakeholder, tourism market, tourist destination, Australia",

author = "M.Y. Lai and C. Khoo and Y. Wang",

note = "Cited By :38 Export Date: 27 March 2022 Correspondence Address: Lai, M.Y.; Department of Tourism, Australia; email: [email protected]",

year = "2018",

doi = "10.1016/j.tourman.2018.06.033",

language = "English",

volume = "69",

pages = "579--595",

journal = "Tourism Management",

issn = "0261-5177",

publisher = "Elsevier Limited",

}

TY - JOUR

T1 - A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective: The case of Australia

AU - Lai, M.Y.

AU - Khoo, C.

AU - Wang, Y.

N1 - Cited By :38 Export Date: 27 March 2022 Correspondence Address: Lai, M.Y.; Department of Tourism, Australia; email: [email protected]

PY - 2018

Y1 - 2018

N2 - This paper reports findings from a study into food images and the relationship with the overall perceptions of a destination. In doing so it also examines the degree to which congruence exists between the promotional images created by Tourism Australia and those images held by 18 major industry stakeholders. The measures are based on 40 attributes of food imagery clustered into 6 dimensions. Data derived from informants were also supported by an analysis of videos used by Tourism Australia. It was concluded a lack of consensus exists with the consequence of fragmented marketing strategies result. © 2018 Elsevier Ltd

AB - This paper reports findings from a study into food images and the relationship with the overall perceptions of a destination. In doing so it also examines the degree to which congruence exists between the promotional images created by Tourism Australia and those images held by 18 major industry stakeholders. The measures are based on 40 attributes of food imagery clustered into 6 dimensions. Data derived from informants were also supported by an analysis of videos used by Tourism Australia. It was concluded a lack of consensus exists with the consequence of fragmented marketing strategies result. © 2018 Elsevier Ltd

KW - Attributes

KW - Cognitive food image

KW - Destination branding

KW - Destination food image

KW - Food tourism

KW - Perception gap

KW - Projected image

KW - cognition

KW - food

KW - image

KW - perception

KW - stakeholder

KW - tourism market

KW - tourist destination

KW - Australia

U2 - 10.1016/j.tourman.2018.06.033

DO - 10.1016/j.tourman.2018.06.033

M3 - Article

SN - 0261-5177

VL - 69

SP - 579

EP - 595

JO - Tourism Management

JF - Tourism Management

ER -

A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective: The case of Australia

Abstract

Keywords

UN SDGs

Access to Document

Fingerprint

Cite this