TY - JOUR
T1 - An exploratory study of hospitality needs and preferences of U.S. Girlfriend Getaways
AU - Mirehie, M.
AU - Gibson, H.J.
AU - Khoo, C.
AU - Prayag, G.
N1 - Cited By :9
Export Date: 27 March 2022
Correspondence Address: Mirehie, M.; Department of Tourism, United States; email: [email protected]
PY - 2018
Y1 - 2018
N2 - Girlfriend getaways (GGA) have grown in popularity over the past decade. Researchers have examined the motivations and experiences of women taking these trips, but have paid little attention to their hospitality needs outside of Asia. The purpose of this study was to examine the hospitality needs and preferences of U.S. GGA participants. A sample of 328 women who had taken a GGA completed an online survey on Amazon Mechanical Turk. Results revealed that the main reasons for taking a GGA were to spend quality time with friends/relatives, a break from routine, or to celebrate a special occasion predominantly in the beach or urban locations. Irrespective of trip purpose, cleanliness and safety were important attributes. GGA participants pursuing quality time rated communications and hotel core provisions as important. Preferences for three types of hotel (budget, mid-range, luxury) were examined for differences. Cleanliness, general safety, and communications were rated important irrespective of hotel type. Implications for hotels wishing to attract GGAs are discussed. © 2018, © 2018 Taylor & Francis.
AB - Girlfriend getaways (GGA) have grown in popularity over the past decade. Researchers have examined the motivations and experiences of women taking these trips, but have paid little attention to their hospitality needs outside of Asia. The purpose of this study was to examine the hospitality needs and preferences of U.S. GGA participants. A sample of 328 women who had taken a GGA completed an online survey on Amazon Mechanical Turk. Results revealed that the main reasons for taking a GGA were to spend quality time with friends/relatives, a break from routine, or to celebrate a special occasion predominantly in the beach or urban locations. Irrespective of trip purpose, cleanliness and safety were important attributes. GGA participants pursuing quality time rated communications and hotel core provisions as important. Preferences for three types of hotel (budget, mid-range, luxury) were examined for differences. Cleanliness, general safety, and communications were rated important irrespective of hotel type. Implications for hotels wishing to attract GGAs are discussed. © 2018, © 2018 Taylor & Francis.
KW - Girlfriend getaway
KW - hospitality preferences
KW - hotel type
KW - trip purpose
U2 - 10.1080/19368623.2018.1448314
DO - 10.1080/19368623.2018.1448314
M3 - Article
SN - 1936-8623
VL - 27
SP - 811
EP - 832
JO - Journal of Hospitality Marketing and Management
JF - Journal of Hospitality Marketing and Management
IS - 7
ER -
