Asian Destinations: Perspectives on Planning, Management, and Marketing

Catheryn Khoo, Ying Wang, Aishath Shakeela, Anna Kwek

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Tourism in Asia has experienced healthy growth in the last few years and is projected to grow at a rate above the world’s average. While there has been an increasing scholarly interest in Asian tourism activities and development, existing academic knowledge on managing Asian tourism destinations is highly fragmented. A cursory examination of literature suggests three main themes of destination literature: Planning, Management, and Marketing. Accordingly, we organized the chapters into these three core categories. For each of the three themes, we provide a brief evaluation of the current literature with a specific focus on Asian destinations and a summary of chapters addressing the theme. The chapter concludes with a call for further effort into several under-explored research areas.
Original languageEnglish
Title of host publicationManaging Asian Destinations
PublisherSpringer Nature
Publication statusPublished - 2018


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