TY - JOUR
T1 - Assessment of awareness about the impact of tobacco on head and neck cancers via mass media
T2 - a case-control study from India
AU - Gupta, Bhawna
N1 - Publisher Copyright:
© 2023, European Publishing. All rights reserved.
PY - 2023
Y1 - 2023
N2 - Objective: Mass media channels like Television, cinema, radio and newspapers have been widely used to spread awareness amongst large populations about the tobacco consumption in any form causing head and neck cancers. In this study, it was aimed to measure the impact of mass media channels on this awareness among the people of Pune, India. Methods: A frequency matched hospital-based case-control with face to face interviews for the purpose of data collection was conducted on 225 cases and 240 controls. Results: Controls as compared to cases had good awareness scores for chewing (59.9%) and smoking tobacco (63.7%),
AB - Objective: Mass media channels like Television, cinema, radio and newspapers have been widely used to spread awareness amongst large populations about the tobacco consumption in any form causing head and neck cancers. In this study, it was aimed to measure the impact of mass media channels on this awareness among the people of Pune, India. Methods: A frequency matched hospital-based case-control with face to face interviews for the purpose of data collection was conducted on 225 cases and 240 controls. Results: Controls as compared to cases had good awareness scores for chewing (59.9%) and smoking tobacco (63.7%),
UR - http://www.scopus.com/inward/record.url?scp=85187922195&partnerID=8YFLogxK
U2 - 10.18332/popmed/164790
DO - 10.18332/popmed/164790
M3 - Article
AN - SCOPUS:85187922195
SN - 2654-1459
VL - 5
JO - Population Medicine
JF - Population Medicine
M1 - A1426
ER -