Attitudes of Malaysian Tourism and Hospitality Students' towards a Career in the Industry

Scott Richardson, Gareth Butler

Research output: Contribution to journalArticlepeer-review

35 Citations (Scopus)

Abstract

This study explored Malaysian undergraduate tourism and hospitality students' views of the industry as a career choice. Four hundred and twenty-nine tourism and hospitality students, from three Malaysian institutions completed a questionnaire rating the importance of 20 factors in influencing their choice of career, and then the extent to which they believed tourism and hospitality as a career offers these factors. All of the 20 factors tested have been identified as being significantly different. From the results, it is clear that students generally do not believe that a career in tourism and hospitality will offer them the factors that they find important.

Original languageEnglish
Pages (from-to)262-276
Number of pages15
JournalAsia Pacific Journal of Tourism Research
Volume17
Issue number3
DOIs
Publication statusPublished - Jun 2012
Externally publishedYes

Keywords

  • career choice
  • hospitality
  • perceptions
  • tourism
  • undergraduates

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