Australia’s graphic gift

Kathryn Dilanchian

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


This article examines the shape of the map of Australia, and analyses how
its inherent visual qualities contribute to its recognition and ubiquity as a
symbol. It is argued that the effectiveness of the map of Australia as a widely
used graphic symbol stems from the characteristics of its shape, and that
its attributes reflect those fundamentals of form and composition commonly
accepted by graphic designers as necessary for creating an effective
design. The author presents an analytical framework that initially identifies
how the visual uniqueness of a cartographic map creates a recognizable
and memorable form, and then applies the principles of design in an original
approach towards reaching an understanding of how and why the map of
Australia serves as an effective graphic symbol.
Original languageEnglish
Pages (from-to)97-120
JournalVisual Communication
Issue number1
Publication statusPublished - 2015


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