Critique and discussion for social marketing practitioners and researchers: “There is nothing more practical than a good theory”

Knox, Kamin, Parkinson, Mohammad Kadir

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationThe 6th World Social Marketing Conference
Subtitle of host publicationProceedings Book
PublisherWorld Social Marketing Conference
ISBN (Electronic)978-1-9997534-2-9
Publication statusPublished - 2019

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