Critique and discussion for social marketing practitioners and researchers: “There is nothing more practical than a good theory”

Knox, Kamin, Parkinson, Mohammad Kadir

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThe 6th World Social Marketing Conference
Subtitle of host publicationProceedings Book
PublisherWorld Social Marketing Conference
Pages151-153
ISBN (Electronic)978-1-9997534-2-9
Publication statusPublished - 2019

Cite this

Knox, Kamin, Parkinson, & Kadir, M. (2019). Critique and discussion for social marketing practitioners and researchers: “There is nothing more practical than a good theory”. In The 6th World Social Marketing Conference: Proceedings Book (pp. 151-153). World Social Marketing Conference.