Defining the role of social media as a contemporary local area marketing technique in franchising

Geoffrey Webster, Margee Hume

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Defining the role of social media as a contemporary local area marketing technique in franchising'. Together they form a unique fingerprint.

Business & Economics