Design thinking: The search for innovation, creativity & change

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


Innovation, Creativity and Change reside in Design Thinking methodology. Design thinking in turn deals with complex or wicked problems using a variable mix of scientific analysis and design intuition. Innovation is a keyword for business today - 'innovate or die', the argument being that markets have now become so volatile. Business needs to Change to meet new challenges, as new competitors appear with Creative or Innovative business models to disrupt markets. The questions thus raised in commerce - what are Innovation, Creativity and Change? What is the meaning of this terminology for business? Is there a difference between Innovation and Creativity and how does one recognise Innovation in the first place? Understanding Change may be more easily recognised and deciphered, but what is the relationship between each and does Innovation and/or Creativity lead to Change or is it the other way around?.

Original languageEnglish
Pages (from-to)55-64
Number of pages10
JournalInternational Journal of Innovation, Creativity and Change
Issue number1
Publication statusPublished - 1 May 2017


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