New digital formats, media fragmentation and the evolution of complex music consumer behaviours is disrupting the digital music industries (DMI). Lowered barriers to entry has created opportunities for the independent sector which makes up nearly half of recorded music sales globally. Little has been researched on the impact for independents in micro music business. Building on existing business ecosystem frameworks, an ecosystem is constructed illuminating strategic marketing implications for micro music businesses establishing a digital presence in the DMI.
|Publication status||Published - 30 Nov 2022|