TY - GEN
T1 - E-commerce Perspective in Kids and Toys Sector Purchase Process
T2 - AHFE Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, 2021
AU - Terenzi, Benedetta
AU - Vignati, Arianna
N1 - Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - Online sales for companies have become indispensable to reach the global market's consumers. To facilitate the purchasing process, however, it's essential to design websites taking attention to all those aspects that contribute to determining their quality and ability to meet the needs of both the e-commerce and the end-user. In particular, when we refer to kids’ products sale, personalized e-commerce services are necessary, bearing in mind the role of emotions on customers’ behaviour and the particular attention that parents pay to products quality. The paper aims to understand behaviours and buying habits’ changes of parents and adults in general, with a particular focus on the processes of choice, purchase and post-sale concerning online sales platforms for children's products. The research reports an analysis of 16 major online retail platforms currently existing globally, divided between child-specific and generic, evaluating aspects related to on-line Customer Journey and User Experience (UX).
AB - Online sales for companies have become indispensable to reach the global market's consumers. To facilitate the purchasing process, however, it's essential to design websites taking attention to all those aspects that contribute to determining their quality and ability to meet the needs of both the e-commerce and the end-user. In particular, when we refer to kids’ products sale, personalized e-commerce services are necessary, bearing in mind the role of emotions on customers’ behaviour and the particular attention that parents pay to products quality. The paper aims to understand behaviours and buying habits’ changes of parents and adults in general, with a particular focus on the processes of choice, purchase and post-sale concerning online sales platforms for children's products. The research reports an analysis of 16 major online retail platforms currently existing globally, divided between child-specific and generic, evaluating aspects related to on-line Customer Journey and User Experience (UX).
KW - Customer journey
KW - E-commerce
KW - Human-systems interaction
KW - On-line purchase process
KW - User experience
UR - http://www.scopus.com/inward/record.url?scp=85112240039&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-80094-9_30
DO - 10.1007/978-3-030-80094-9_30
M3 - Conference contribution
AN - SCOPUS:85112240039
SN - 9783030800932
T3 - Lecture Notes in Networks and Systems
SP - 251
EP - 258
BT - Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, 2021
A2 - Markopoulos, Evangelos
A2 - Goonetilleke, Ravindra S.
A2 - Ho, Amic G.
A2 - Luximon, Yan
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 25 July 2021 through 29 July 2021
ER -