E-learner experiences: What is the future for e-learning?

Andrew Ettinger, Viki Holton, Eddie Blass

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)


Purpose: The purpose of this paper is to consider whether the future for e-learning is as bright as it has previously been heralded, or whether it is likely to fade into the background over time. Design/methodology/approach: The paper is based on 29 research case studies. Findings - The importance of time and commitment are drawn out, suggesting that a slower pace of development may not necessarily be a bad thing. Organisations need to focus on what really matters - creating an environment that truly values learning, which for many may involved a substantial culture change. The importance of communication, promotion and marketing are presented, with the commitment from the top giving e-learning the necessary status it needs in order for it to be taken seriously throughout the company. Selection of technology is also important as this can be a limiting factor to further e-learning development. Practical implications: Broader considerations for discussion as to whether an organisation is truly committed to an e-learning future or not. Originality/value: This article concludes the series by focussing on what the research tells us for the future development of e-learning.

Original languageEnglish
Pages (from-to)208-212
Number of pages5
JournalIndustrial and Commercial Training
Issue number4
Publication statusPublished - 10 Jul 2006
Externally publishedYes


  • Case studies
  • E-learning


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