Critical skills such as identifying and appreciating issues that confront firms engaging in international business, and the ability to undertake creative decision-making, are considered fundamental to the study of International Business. It has been argued that using audio-visual case studies can help develop such skills. However, this is difficult due to a lack of Australian case studies. This paper reviews the literature outlining the advantages believed to result from the use of audio-visual case studies, describes a project implemented in a large cohort of students studying International Business, reports on a pilot evaluation of the project, and outlines the findings and conclusions of the survey.
|Publication status||Published - 2009|
|Event||2009 Australia and New Zealand International Business Academy Conference - Brisbane, Australia|
Duration: 16 Apr 2009 → 18 Apr 2009
|Conference||2009 Australia and New Zealand International Business Academy Conference|
|Period||16/04/09 → 18/04/09|