Exploring determinants for mobile learning user acceptance and use: An application of UTAUT

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

29 Citations (Scopus)

Abstract

The purpose of this study is to investigate factors that have potential to influence the adoption of mobile learning using WhatsApp a mobile instant messaging (MIM) application. The study was conducted at a University of Technology in South Africa. Student-centric learning and hedonic motivation were incorporated with the Unified Theory of Acceptance and Use of Technology (UTAUT). Marital status was employed as the moderating condition for the five theoretical constructs that influenced behavioral intention to use WhatsApp for academic purposes. A questionnaire, based on a five point likert scale was administered to 196 participants and an 81% response rate was attained. Overall, the results indicated that performance expectancy, effort expectancy, social influence, student-centric learning and hedonic motivation have positive association with behavioral intention to use mobile learning. However, facilitating condition was not considered in this study, as well as moderating conditions from the original UTAUT. The study provides valuable insight on how marital status moderate factors that influence mobile learning adoption.

Original languageEnglish
Title of host publicationITNG 2014 - Proceedings of the 11th International Conference on Information Technology
Subtitle of host publicationNew Generations
PublisherIEEE Computer Society
Pages84-90
Number of pages7
ISBN (Print)9781479931873
DOIs
Publication statusPublished - 2014
Event11th International Conference on Information Technology: New Generations, ITNG 2014 - Las Vegas, NV, United States
Duration: 7 Apr 20149 Apr 2014

Publication series

NameITNG 2014 - Proceedings of the 11th International Conference on Information Technology: New Generations

Conference

Conference11th International Conference on Information Technology: New Generations, ITNG 2014
Country/TerritoryUnited States
CityLas Vegas, NV
Period7/04/149/04/14

Keywords

  • Hadonic motivation
  • Mobile instnat messaging
  • Mobile learning
  • Student-centric
  • UTAUT

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