TY - GEN
T1 - Exploring determinants for mobile learning user acceptance and use
T2 - 11th International Conference on Information Technology: New Generations, ITNG 2014
AU - Bere, Aaron
PY - 2014
Y1 - 2014
N2 - The purpose of this study is to investigate factors that have potential to influence the adoption of mobile learning using WhatsApp a mobile instant messaging (MIM) application. The study was conducted at a University of Technology in South Africa. Student-centric learning and hedonic motivation were incorporated with the Unified Theory of Acceptance and Use of Technology (UTAUT). Marital status was employed as the moderating condition for the five theoretical constructs that influenced behavioral intention to use WhatsApp for academic purposes. A questionnaire, based on a five point likert scale was administered to 196 participants and an 81% response rate was attained. Overall, the results indicated that performance expectancy, effort expectancy, social influence, student-centric learning and hedonic motivation have positive association with behavioral intention to use mobile learning. However, facilitating condition was not considered in this study, as well as moderating conditions from the original UTAUT. The study provides valuable insight on how marital status moderate factors that influence mobile learning adoption.
AB - The purpose of this study is to investigate factors that have potential to influence the adoption of mobile learning using WhatsApp a mobile instant messaging (MIM) application. The study was conducted at a University of Technology in South Africa. Student-centric learning and hedonic motivation were incorporated with the Unified Theory of Acceptance and Use of Technology (UTAUT). Marital status was employed as the moderating condition for the five theoretical constructs that influenced behavioral intention to use WhatsApp for academic purposes. A questionnaire, based on a five point likert scale was administered to 196 participants and an 81% response rate was attained. Overall, the results indicated that performance expectancy, effort expectancy, social influence, student-centric learning and hedonic motivation have positive association with behavioral intention to use mobile learning. However, facilitating condition was not considered in this study, as well as moderating conditions from the original UTAUT. The study provides valuable insight on how marital status moderate factors that influence mobile learning adoption.
KW - Hadonic motivation
KW - Mobile instnat messaging
KW - Mobile learning
KW - Student-centric
KW - UTAUT
UR - http://www.scopus.com/inward/record.url?scp=84903458805&partnerID=8YFLogxK
U2 - 10.1109/ITNG.2014.114
DO - 10.1109/ITNG.2014.114
M3 - Conference contribution
AN - SCOPUS:84903458805
SN - 9781479931873
T3 - ITNG 2014 - Proceedings of the 11th International Conference on Information Technology: New Generations
SP - 84
EP - 90
BT - ITNG 2014 - Proceedings of the 11th International Conference on Information Technology
PB - IEEE Computer Society
Y2 - 7 April 2014 through 9 April 2014
ER -