TY - JOUR
T1 - From the tourist gaze to a shared gaze
T2 - Exploring motivations for online photo-sharing in present-day tourism experience
AU - Lee, Cindy
AU - Richardson, Scott
AU - Goh, Edmund
AU - Presbury, Rajka
N1 - Publisher Copyright:
© 2023
PY - 2023/3
Y1 - 2023/3
N2 - Online photo-sharing is commonplace in present-day tourism, yet previous studies revealed contrasting implications of mobile connectivity and holiday photo-sharing on the tourist experience. To address this, the present study explores tourists' online photo-sharing behaviour and motivation, and the subsequent gaze that is pursued. An inductive and qualitative approach was applied through 17 in-depth interviews with tourists from 11 countries. The findings reveal nine motives for sharing, classified into internally and externally-driven motives. Online photo-sharing was found to offer value targeted towards the tourist-self and others through viewership of the intended audience. The study then introduces a shift from the tourist gaze to a shared gaze and extends the literature on the communal nature and boundaries of this gaze, shaped by motives for sharing holiday photos online. It offers insights that will assist tourism providers with leveraging the shared gaze to enhance value, transform tourists into co-marketers, and improve destination performances.
AB - Online photo-sharing is commonplace in present-day tourism, yet previous studies revealed contrasting implications of mobile connectivity and holiday photo-sharing on the tourist experience. To address this, the present study explores tourists' online photo-sharing behaviour and motivation, and the subsequent gaze that is pursued. An inductive and qualitative approach was applied through 17 in-depth interviews with tourists from 11 countries. The findings reveal nine motives for sharing, classified into internally and externally-driven motives. Online photo-sharing was found to offer value targeted towards the tourist-self and others through viewership of the intended audience. The study then introduces a shift from the tourist gaze to a shared gaze and extends the literature on the communal nature and boundaries of this gaze, shaped by motives for sharing holiday photos online. It offers insights that will assist tourism providers with leveraging the shared gaze to enhance value, transform tourists into co-marketers, and improve destination performances.
KW - Online photo-sharing
KW - Selfie gaze
KW - Shared gaze
KW - Tourist gaze
KW - Tourist photo-sharing
UR - http://www.scopus.com/inward/record.url?scp=85150358680&partnerID=8YFLogxK
U2 - 10.1016/j.tmp.2023.101099
DO - 10.1016/j.tmp.2023.101099
M3 - Article
AN - SCOPUS:85150358680
SN - 2211-9736
VL - 46
JO - Tourism Management Perspectives
JF - Tourism Management Perspectives
M1 - 101099
ER -