Green Innovation, Firm Performance and Competitive Advantage: The Mediating Role of Green Leadership

Globalization and technological innovations have resulted in industrial revolution and economic growth. While it has helped nations to improve their GDP and standards of living of its people, it has also resulted in environmental destruction. Companies and their stakeholders are recognizing the role of technological innovation to improve the ecology and environment. Despite the fact the companies are now thinking of implementing their strategies in line with green innovations, initially research is not deep enough to learn the impact of green technological innovation on the firm's performance. A sample of 10 Japanese manufacturers already located in Neemrana, Rajasthan underwent the study. The topic of this investigation is the way in which emission reduction technologies have a differentiated impact on the performance and competitiveness of manufacturing firms. The study highlights too, green leadership as the influencing factor that promotes people to proactively reduce environmental targets. © 2024 IEEE.