History and Emergent Practices of Multimethods and Mixed Methods in Business Research

J Molina-Azorin, Roslyn Cameron

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter presents a history of mixed methods in business research, taking into account the great diversity of this research area. The chapter examines the pioneer studies followed by an analysis of more recent works about mixed methods in the field published after 2004, identifying prevalence studies carried out in several business disciplines over the last decade. Next, this work describes the added value of mixed methods to business research. Furthermore, a range of mixed methods exemplars from within business studies and across several subfields that have employed mixed methods designs is provided. The chapter concludes with our view on the future of mixed methods in the business literature and recommendations for future research and research capacity building within business disciplines.

Original languageEnglish
Title of host publicationThe Oxford Handbook of Multimethod and Mixed Methods Research Inquiry
EditorsSharlene Hesse-Biber , Burke Johnson
Place of PublicationOxford, UK
PublisherOxford University Press
ISBN (Print)9780199933624
Publication statusPublished - 2015
Externally publishedYes


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