How are firms measuring digital transformation at a corporate-level in organisations?

Geoffrey Mann, Sharyn Jevon, Brendan Bachmann

Research output: Chapter in Book/Report/Conference proceedingConference contribution


The COVID-19 pandemic has made it imperative for many large firms to embark on a digital transformation journey, however there is still minimal understanding of how strategic performance is measured in transformative organizations. This paper lays the groundwork for better understanding how firms are measuring digital transformation. This is the first phase of a two-phase research initiative, supporting our intent of establishing the appropriate theoretical frameworks. The first phase included a systematic review of the leading companies by total revenue to understand the adoption of strategy performance management frameworks. This research-in-progress paper has generated initial insights, namely the emergence of the Objectives Key Results method among technology firms for both corporate and business-level strategic management, some evidence of a decline in use of the Balanced Scorecard for strategic-level management and a tendency for organisations to create digital innovation units for digital transformation.
Original languageEnglish
Title of host publicationACIS 2020 Proceedings
Publication statusPublished - 2020
Externally publishedYes
EventAustralasian Conference on Information Systems: Navigating Our Digital Future, He waka eke noa - We are all in this together - Pipitea Campus, Victoria University of Wellington, New Zealand
Duration: 1 Dec 20204 Dec 2020


ConferenceAustralasian Conference on Information Systems
Abbreviated titleACIS 2020
Country/TerritoryNew Zealand
Internet address


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