The concern as a marketer is to determine the key success factors that create value for products to the consumers in Bangladeshi market with regard to selected IFPs. Doing business based on value delivered gives companies the means to get an equitable return for their efforts. This study focusing on three lFPs such as Noodles, Biscuits & Cakes, and Chip, has attempted to determine the key success factors hat create value for these products to the customers and retailers. Factors arc then thoroughly scanned in terms of their merits and weights on the basis of findings from consumers' and retailers' survey. Finally the higher weighted factors have been considered as the key success factors that create value for the IFPs in Bangladeshi market. Study reveals an interesting finding that price is not the most important factor that consumers firstly prioritize in order to buy a brand of instant food product, rather taste and quality is the priority that consumers first consider.
|Journal||Indonesian Management and Accounting Research|
|Publication status||Published - 2011|