TY - JOUR
T1 - Kids on Board: Exploring the Choice Process and Vacation Needs of Asian Parents With Young Children in Resort Hotels
AU - Khoo, C.
AU - Prayag, G.
AU - Cheah, B.L.
N1 - Cited By :51
Export Date: 27 March 2022
Correspondence Address: Khoo-Lattimore, C.; Department of Tourism, 170 Kessels Rd, Australia; email: [email protected]
PY - 2015
Y1 - 2015
N2 - Vacation needs and the family decision-making processes are well researched in tourism. However, the role and influence of young children on parents’ hotel choice remains sparsely researched in the context of Asian families. This study, hence, examines parents’ choice criteria of resort hotels when holidaying with young children. Fifteen in-depth interviews with parents in Malaysia revealed five main themes: travel distance, quality of interactions, child-friendly amenities, safety, and family-oriented programs. Findings point to the importance of providing specific hotel amenities and services such as baby toilet seats and bottle warmers to create a satisfactory holiday experience. Findings also demonstrate how resorts can add to family quality-of-life by encouraging parent–child interactions through family-oriented activities. In this way, resort hotels are building social capital. Marketing and managerial implications for family-oriented resorts in Malaysia are offered. © 2015, Copyright © 2015 Crown copyright.
AB - Vacation needs and the family decision-making processes are well researched in tourism. However, the role and influence of young children on parents’ hotel choice remains sparsely researched in the context of Asian families. This study, hence, examines parents’ choice criteria of resort hotels when holidaying with young children. Fifteen in-depth interviews with parents in Malaysia revealed five main themes: travel distance, quality of interactions, child-friendly amenities, safety, and family-oriented programs. Findings point to the importance of providing specific hotel amenities and services such as baby toilet seats and bottle warmers to create a satisfactory holiday experience. Findings also demonstrate how resorts can add to family quality-of-life by encouraging parent–child interactions through family-oriented activities. In this way, resort hotels are building social capital. Marketing and managerial implications for family-oriented resorts in Malaysia are offered. © 2015, Copyright © 2015 Crown copyright.
KW - Asian
KW - family decision-making
KW - family tourism
KW - Malaysia
KW - resort hotel choice
KW - young children
U2 - 10.1080/19368623.2014.914862
DO - 10.1080/19368623.2014.914862
M3 - Article
SN - 1936-8623
VL - 24
SP - 511
EP - 531
JO - Journal of Hospitality Marketing and Management
JF - Journal of Hospitality Marketing and Management
IS - 5
ER -
