Managing services

Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith

Research output: Book/ReportBookpeer-review

21 Citations (Scopus)

Abstract

Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. it contains numerous case examples, student projects and exercises, with a particular focus on the Asia Pacific and Australasian regions.

Original languageEnglish
PublisherCambridge University Press
Number of pages362
ISBN (Electronic)9780511481260
ISBN (Print)0521606519, 9780521606516
DOIs
Publication statusPublished - 1 Jan 2005
Externally publishedYes

Fingerprint Dive into the research topics of 'Managing services'. Together they form a unique fingerprint.

Cite this