Quality Assurance at Hotel Management Tertiary Institutions in Australia: An Insight Into Factors Behind Domestic and International Student Satisfaction

Tom Frawley, Edmund Goh, Rob Law

Research output: Contribution to journalArticle

18 Citations (Scopus)

Abstract

Although numerous studies have investigated the importance of customer satisfaction in the hospitality industry, few studies have examined the role of customer satisfaction in education institutions. This research note applies service quality and emotional bonding theories to elucidate the perceived satisfaction of students in higher education institutions for hotel management in Australia. A mixed-methods technique was adopted in this study, which utilized a 67-item questionnaire followed by a focus group to understand elements underlying student satisfaction. Results revealed that academics-related reasons, such as school reputation and course of study, were the primary drivers of satisfaction. A greater number of Australian students (92.3%) reported higher satisfaction scores than international students (77.5%).

Original languageEnglish
Pages (from-to)1-9
Number of pages9
JournalJournal of Hospitality and Tourism Education
Volume31
Issue number1
DOIs
Publication statusPublished - 2 Jan 2019

Keywords

  • Domestic students
  • emotional bond
  • international students
  • psychological contract
  • student satisfaction

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