Niseko, a small agricultural community in northern Japan has, since the early 2000s, transformed into a ski destination through the development of international tourism. Many Australians have settled in the Niseko area and established tourism-based businesses and holiday homes, transforming local streetscapes. This paper explores the experiences of Japanese and Australian tourism business owners to offer insight into how Niseko as a social space may be influencing the lifestyles and identities of tourism business owners who live in Niseko, Japan. The research findings revealed Niseko, is functioning as a liminal tourism space, shaped by cosmopolitan tourism business owners who relocate there to pursue their ‘second life’ after experiences of living abroad.
|Number of pages||27|
|Journal||Journal of Hospitality and Tourism Management|
|Publication status||Published - Apr 2021|