Seeing is believing: The effects of images on trust and purchase Intent in eWOM for hedonic and utilitarian products

Brad Almond, Chris Furner, Robert Zinko, Helene de Burgh-Woodman

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Organizational and End User Computing
Volume33
Issue number2
Publication statusPublished - 2021

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