The Constructions of Family Holidays in Young Middle-class Malaysian Chinese Children

C. Khoo, M. Jihyun Yang

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)


The absence of children in tourism research has been identified by past scholars but the rising attention on Asians consumers in tourism has also implied that the voices of Chinese children need to be heard. This study triangulates 14 young Malaysian Chinese children’s drawings of their favorite family holidays with open-ended interview questions. The drawings were analyzed using the five thematic levels according to a model of analysis of children’s drawings. Findings revealed the collectivistic Confucian value of family and education during family vacations, but also highlight what Chinese children conceptualized as fun holiday activities. A number of suggestions are provided for future research and for tourism practitioners to provide memorable holiday experiences for their young travelers. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
Original languageEnglish
Pages (from-to)62-77
Number of pages16
JournalJournal of China Tourism Research
Issue number1
Publication statusPublished - 2020
Externally publishedYes


  • Asian
  • children
  • Chinese
  • Confucianism
  • drawing
  • Family tourism


Dive into the research topics of 'The Constructions of Family Holidays in Young Middle-class Malaysian Chinese Children'. Together they form a unique fingerprint.

Cite this