Skip to main navigation
Skip to search
Skip to main content
Torrens University Australia Home
Home
Profiles
Research units
Research output
Prizes
Press/Media
Search by expertise, name or affiliation
The new digital music marketing ecosystem: artist direct
Shane Murphy
,
Margee Hume
Business and Hospitality
COCA - Centre for Organisational Change and Agility
Research output
:
Contribution to journal
›
Article
›
peer-review
1
Citation (Scopus)
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'The new digital music marketing ecosystem: artist direct'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Keyphrases
Music Marketing
100%
Marketing Ecosystem
100%
Digital music
100%
Music Industry
50%
Depth Interviews
25%
Fast-growing
25%
Consumer Behaviour
25%
Academic Research
25%
Industry Professionals
25%
Data Combination
25%
Record Labels
25%
Media Fragmentation
25%
Business Ecosystem
25%
Music Business
25%
Digital Formats
25%
Independent Artist
25%
Industrial Value Chain
25%
Ethnographic Analysis
25%
Practice-led Research
25%
Recording Industry
25%
Multi-method Research Design
25%
Marketing Insight
25%
Social Sciences
Research Design
100%
Consumer Behavior
100%
Value Chain
100%
Economics, Econometrics and Finance
Industry
100%
Research Design
16%
Consumer Attitude
16%
Value Creation
16%