Tourist engagement and loyalty: gender matters?

S.M. Rasoolimanesh, C. Khoo, S. Md Noor, M. Jaafar, R. Konar

Research output: Contribution to journalArticlepeer-review

16 Citations (Scopus)

Abstract

This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Park in Sabah, Malaysia. This study uses both partial least squares–structural equation modeling and fuzzy-set qualitative comparative analysis to elucidate further insights. The results showed significant differences between the effects of attention on loyalty, with this effect being much stronger for male tourists. However, the findings demonstrated more complex sufficient configurations and heterogeneity among female tourists for achieving high levels of loyalty. This study makes a significant contribution to the research literature by comparing the engagement and loyalty of male and female tourists toward a destination, having identified greater heterogeneity among female tourists. This study has a number of practical implications for local authorities aiming to improve loyalty among male and female tourists. © 2020 Informa UK Limited, trading as Taylor & Francis Group.
Original languageEnglish
Pages (from-to)871-885
Number of pages15
JournalCurrent Issues in Tourism
Volume24
Issue number6
DOIs
Publication statusPublished - 2021
Externally publishedYes

Keywords

  • fuzzy-set qualitative comparative analysis (fsQCA)
  • gender
  • loyalty
  • necessity analysis
  • partial least squares–structural equation modeling (PLS-SEM)
  • Tourist engagement
  • ecotourism
  • fuzzy mathematics
  • gender issue
  • heterogeneity
  • least squares method
  • questionnaire survey
  • tourism development
  • tourist destination
  • East Malaysia
  • Kinabalu National Park
  • Malaysia
  • Sabah

Fingerprint

Dive into the research topics of 'Tourist engagement and loyalty: gender matters?'. Together they form a unique fingerprint.

Cite this