Abstract
This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement and each of the other constructs in the model. This substantiates involvement's impact at all stages of consumption and re-purchase intent in this context.
Original language | English |
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Pages (from-to) | 299-328 |
Number of pages | 30 |
Journal | Journal of Nonprofit and Public Sector Marketing |
Volume | 20 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Sept 2008 |
Externally published | Yes |
Keywords
- Core service
- Involvement
- Repurchase intention
- Satisfaction
- Service quality
- Supplementary service
- System of relationships
- Value