Understanding the role of involvement in customer repurchase of the performing arts

Margee Hume, Gillian Sullivan Mort

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement and each of the other constructs in the model. This substantiates involvement's impact at all stages of consumption and re-purchase intent in this context.

Original languageEnglish
Pages (from-to)299-328
Number of pages30
JournalJournal of Nonprofit and Public Sector Marketing
Volume20
Issue number2
DOIs
Publication statusPublished - 1 Sep 2008
Externally publishedYes

Keywords

  • Core service
  • Involvement
  • Repurchase intention
  • Satisfaction
  • Service quality
  • Supplementary service
  • System of relationships
  • Value

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